Task

In case that store had to change name from Alkopörssi to Viinapörssi there is a need to make a new logo. It is important to keep the style, because brand is well-known, and also there is a concept from client to swap Ö letter into an owl.

alkoporssi_logo

Work

Finding a font, that was used in the original version, also adding some fresh color into it.

viinaporssi_logo

Time to draw some owls.

owls_pack_one_viinaporssi

Demonstrating it to the client, and also telling them about the concept. Owl is shocked because of such low prices, that Viinapörssi provides. Client wants regular eyes and to add some hair. Presenting new owls to the client, also trying to push for the second time concept of shocked owl.

owls_alkoporssi

Client loves drafts from the first row.

Adding owl to letters and cleaning paws, to make whole logo lighte.

Showing it to client. Client is happy.

viinaporssi_logo_prefinal

After few weeks, together with clients deciding, that the owl is not Ö enough, and that logo is too high in the middle, and also we want to remove this ‘broken’ eye and unnecessary details like ears and hairs. Searching for owls without ears.

owl_alkoporssi_photos

Photos: australiangeographic.com.au and funcrisp.com ©

Showing several versions to client, choosing the one.
viinaporssi_logo_final_release
At this image it is pretty obvious that gray elements are not necessary, removing it.

Result

viinaporssi_final_logo

In real life

viinaporssi_real_life

viinaporssi-uniform