In case that store had to change name from Alkopörssi to Viinapörssi there is a need to make a new logo. It is important to keep the style, because brand is well-known, and also there is a concept from client to swap Ö letter into an owl.
Finding a font, that was used in the original version, also adding some fresh color into it.
Time to draw some owls.
Demonstrating it to the client, and also telling them about the concept. Owl is shocked because of such low prices, that Viinapörssi provides. Client wants regular eyes and to add some hair. Presenting new owls to the client, also trying to push for the second time concept of shocked owl.
Client loves drafts from the first row.
Adding owl to letters and cleaning paws, to make whole logo lighte.
Showing it to client. Client is happy.
After few weeks, together with clients deciding, that the owl is not Ö enough, and that logo is too high in the middle, and also we want to remove this ‘broken’ eye and unnecessary details like ears and hairs. Searching for owls without ears.
Showing several versions to client, choosing the one.
At this image it is pretty obvious that gray elements are not necessary, removing it.
In real life